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“The King’s Warden” Surpasses 4 Million Moviegoers Just One Day After Crossing 3 Million
February Advertisement Model Brand Reputation Rankings Announced
"HUMINT” Surpasses 1 Million Moviegoers
February Drama Actor Brand Reputation Rankings Announced
“The King’s Warden” Cast Celebrates As Film Surpasses 3 Million Moviegoers In Just 13 Days
"Undercover Miss Hong" And Park Shin Hye Top Most Buzzworthy Drama And Actor Rankings
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“The King’s Warden” Surpasses 4 Million Moviegoers Just One Day After Crossing 3 Million
The film “The King’s Warden” has surpassed 4 million moviegoers just 15 days after its release! On February 18, the Korean Film Council announced that “The King’s Warden” recorded a total of 4,002,184 viewers as of that afternoon. After crossing the 3 million mark on the morning of February 17, the film continued its strong momentum, reaching 4 million viewers in just one day. The achievement sets a faster pace than the record set by “The King and the Clown,” which sparked a nationwide phenomenon as the first historical film in Korea to surpass 10 million moviegoers and took 17 days to reach 4 million viewers. “The King’s Warden” also hit the milestone sooner than “My Daughter Is a Zombie,” the top-grossing Korean film of 2025, which likewise reached 4 million viewers in 17 days. Congratulations to director Jang Hang Jun and cast members Yoo Hae Jin, Park Ji Hoon, Jeon Mi Do, Lee Jun Hyuk, Kim Min, and the entire team! 함께해주신 관객 여러분 감사합니다! 왕사남즈의 400만 돌파 감사 인사🍎 <왕과 사는 남자> 절찬상영중👑 🔗예매는 프로필 링크에서 확인 pic.twitter.com/QYLPMy10Pb — SHOWBOX (@showboxmovie) February 18, 2026
February Advertisement Model Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The rankings were determined through an analysis of consumer behavior, using big data collected from January 11 to February 11. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month. BTS topped this month’s list with a brand reputation index of 1,590,057, marking an 85.76 percent increase in their score since January. High-ranking phrases in the group’s keyword analysis included “ARIRANG,” “K-beauty,” and “K-food,” while their highest-ranking related terms included “collaborate,” “positive,” and “increase.” BTS’s positivity-negativity analysis also revealed a score of 92.57 percent positive reactions. IVE came in at a close second with a brand reputation index of 1,469,888, marking a 61.52 percent rise in their score since last month. Lim Young Woong held onto his spot at third place with a brand reputation index of 1,272,569, marking a 19.36 percent increase in his score since January. Soccer star Son Heung Min took fourth place for February with a brand reputation index of 1,041,101, marking a 49.58 percent rise in his score since last month. Finally, BLACKPINK rounded out the top five with a brand reputation index of 1,010,136, marking a whopping 111.16 percent increase in their score since January. BTS IVE Lim Young Woong Son Heung Min BLACKPINK Lee Byung Hun Yoo Jae Suk Shin Min Ah Park Jeong Min Faker Kim Jong Kook Park Bo Gum Son Suk Ku Gong Yoo Lee Joo Bin aespa Lee Chan Won Kim Hye Yoon ILLIT Tak Jae Hoon TWICE Byeon Woo Seok Um Tae Goo Shin Dong Yup Choo Sung Hoon Kim Yuna Sung Si Kyung Kim Go Eun Lee Soo Ji Jun Hyun Moo
"HUMINT” Surpasses 1 Million Moviegoers
Zo In Sung, Park Jeong Min, Park Hae Joon, and Shin Sae Kyeong’s new film “HUMINT” has surpassed 1 million moviegoers! On February 17, the Korean Film Council announced that “HUMINT” had surpassed 1 million moviegoers as of 1:17 p.m. KST that day—six days since the film was first released on February 11. “HUMINT” is a spy action film that focuses on the conflict between North and South Korean agents as they investigate criminal activities near the Vladivostok border. Congratulations to the cast and crew of “HUMINT”!
February Drama Actor Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors! The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas that aired between January 17 and February 17. Park Shin Hye, who is currently starring in “Undercover Miss Hong,” topped this month’s list with a brand reputation index of 4,117,879. High-ranking phrases in her keyword analysis included “Undercover Miss Hong,” “irreplaceable,” and “Hong Geum Bo,” while her highest-ranking related terms included “transformation,” “high ratings,” and “Park Shin Hye did it again.” Park Shin Hye’s positivity-negativity analysis also revealed a score of 91.38 percent positive reactions. Go Youn Jung, who recently starred in “Can This Love Be Translated?,” took second place for February with a brand reputation index of 3,833,958. Kim Hye Yoon, who is starring in “No Tail to Tell,” ranked third with a brand reputation index of 2,944,189. JTBC’s “Surely Tomorrow” star Won Ji An came in fourth place for the month with a brand reputation index of 2,801,041. Finally, Lee Je Hoon—who starred in “Taxi Driver 3” and topped last month’s list—rounded out the top five with a brand reputation index of 2,682,309. Park Shin Hye Go Youn Jung Kim Hye Yoon Won Jin An Lee Je Hoon Moon Sang Min Ji Sung Ahn Eun Jin Lee Joo Bin Jang Ki Yong Lomon Ahn Bo Hyun Nam Ji Hyun Kim Go Eun Kim Seon Ho Pyo Ye Jin Park Seo Joon Jung Woo Sung Lee Tae Ran Jung Il Woo Seo Hyun Jin Lee Yi Dam Hyun Bin Jung Kyung Ho Girls’ Generation’s Sooyoung Lee Si Ah Jin Se Yeon Yoon Hyun Min Yoo Ji Tae Jeon Do Yeon
“The King’s Warden” Cast Celebrates As Film Surpasses 3 Million Moviegoers In Just 13 Days
“The King’s Warden” has surpassed its break-even point after drawing 3 million moviegoers! On February 17, the Korean Film Council announced that “The King’s Warden” had surpassed 3 million moviegoers as of 9 a.m. KST that day—just 13 days since the film was first released on February 4—officially reaching its break-even point. On February 16, during the holiday period, the film attracted 537,190 moviegoers in a single day, achieving the highest single-day attendance during the Lunar New Year holidays since the COVID-19 pandemic in March 2020. The film has also climbed to No. 1 at the overall 2026 box office. To celebrate the milestone, director Jang Hang Jun and cast members Yoo Hae Jin, Park Ji Hoon, Jeon Mi Do, Lee Jun Hyuk, and Kim Min shared commemorative photos and a video to thank audiences for their support. <왕과 사는 남자> 300만 관객 돌파🎉 관객 여러분 감사합니다🍎 <왕과 사는 남자> 절찬상영중👑 🔗예매는 프로필 링크에서 확인 pic.twitter.com/dl0EqGuQoY — SHOWBOX (@showboxmovie) February 17, 2026 “The King’s Warden” is the first Korean film to center on the story of King Danjong (Park Ji Hoon), the sixth king of Joseon. After ascending the throne at age 12, Danjong was ultimately dethroned by his uncle Grand Prince Suyang and exiled to Cheongnyeongpo in Gangwon Province, where he met his tragic end. Set in 1457, the film follows village chief Eom Heung Do (Yoo Hae Jin), who voluntarily transforms his village into an exile site to revitalize its future, and the unexpected bond he forms with the young dethroned king. Congratulations to the movie’s cast and crew!
"Undercover Miss Hong" And Park Shin Hye Top Most Buzzworthy Drama And Actor Rankings
tvN’s “Undercover Miss Hong” swept the top spots on this week’s rankings of the most buzzworthy dramas and actors! For the first time since its premiere, “Undercover Miss Hong” rose to No. 1 on Good Data Corporation’s weekly list of the dramas that generated the most buzz. The company determines each week’s rankings by collecting data from news articles, blog posts, online communities, videos, and social media about dramas that are either currently airing or set to air soon. Not only did “Undercover Miss Hong” top the list of the most buzzworthy dramas, but it also dominated this week’s list of the most buzzworthy drama cast members. Leading lady Park Shin Hye rose to No. 1 on the list, while male leads Ko Kyung Pyo and Cho Han Gyul shot to No. 5 and No. 10 respectively. tvN’s “Spring Fever” jumped to No. 2 on the drama list this week, with stars Ahn Bo Hyun and Lee Joo Bin climbing to No. 2 and No. 4 respectively on the actor list. Netflix’s “Can This Love Be Translated?” dipped to No. 3 on this week’s drama list, and leading lady Go Youn Jung made the actor list at No. 6. MBC’s “The Judge Returns” stayed strong at No. 4 on the drama list, while stars Ji Sung and Park Hee Soon rose to No. 3 and No. 8 respectively on the actor list. SBS’s “No Tail to Tell” ranked No. 5 on the drama list, and star Kim Hye Yoon came in at No. 9 on the actor list. KBS 2TV’s “To My Beloved Thief” took No. 6 on this week’s drama list, with leading lady Nam Ji Hyun ranking No. 7 on the actor list. Finally, tvN’s new romance “Our Universe” debuted at No. 7 on the drama list this week. The top 10 dramas that generated the most buzz this week are as follows: tvN “Undercover Miss Hong” tvN “Spring Fever” Netflix “Can This Love Be Translated?” MBC “The Judge Returns” SBS “No Tail to Tell” KBS2 “To My Beloved Thief” tvN “Our Universe” ENA “Honour” KBS2 “Recipe for Love” Channel A “Positively Yours” Meanwhile, the top 10 drama actors that generated the most buzz this week are as follows: Park Shin Hye (“Undercover Miss Hong”) Ahn Bo Hyun (“Spring Fever”) Ji Sung (“The Judge Returns”) Lee Joo Bin (“Spring Fever”) Ko Kyung Pyo (“Undercover Miss Hong”) Go Youn Jung (“Can This Love Be Translated?”) Nam Ji Hyun (“To My Beloved Thief”) Park Hee Soon (“The Judge Returns”) Kim Hye Yoon (“No Tail to Tell”) Cho Han Gyul (“Undercover Miss Hong”)