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Actor Brand Reputation Rankings Announced

Actor Brand Reputation Rankings Announced

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26.03.04
By E Cha

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Sandara Park Personally Addresses Park Bom's Recent Post

Sandara Park Personally Addresses Park Bom's Recent Post

2NE1’s Sandara Park personally drew a line against the recent drug-related accusations raised by Park Bom. Earlier on March 3, Park Bom uploaded a post on her personal Instagram account mentioning her own past medication-related controversy. Park Bom wrote, “Sandara Park got caught for drugs, and to cover it up, she turned me into a druggie,” sparking major backlash. The post has since been deleted, but it spread rapidly through online communities, giving rise to speculation directed at Sandara Park. On March 4, Sandara Park posted a brief message on her personal Instagram account, writing, “I have never used drugs. I wish her well.”

3/4/2026
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Koo Kyo Hwan Struggles To Fight His Own Worthlessness In First Poster For New Drama "We Are All Trying Here"

Koo Kyo Hwan Struggles To Fight His Own Worthlessness In First Poster For New Drama "We Are All Trying Here"

Koo Kyo Hwan and Go Youn Jung’s upcoming drama “We Are All Trying Here” is gearing up to premiere next month! JTBC’s “We Are All Trying Here” follows the story of a person who, surrounded by successful friends, thinks they are the only one whose life will not work out—driven mad by anguish, envy, and jealousy—as they search for peace. The drama will mark the return of writer Park Hae Young, who received much love for dramas such as “My Mister” and “My Liberation Notes.” Furthermore, the star-studded cast lineup includes Koo Kyo Hwan, Go Youn Jung, Oh Jung Se, Kang Mal Geum, Park Hae Joon, and more. Ahead of the premiere, “We Are All Trying Here” unveiled a title poster depicting Hwang Dong Man (Koo Kyo Hwan), whose life is the only one that hasn’t worked out. Preparing to debut as a director for 20 years, his inferiority complex has grown after being surrounded by successful friends in the film industry. In order to hide the worthlessness he feels, he masks his ever-present anxiety with nonstop rambling and bluster. In the poster, Hwang Dong Man hunches over, sitting alone, but his headspace conveys a completely different story. Although he seems to be spending time listlessly and meaninglessly, he is actually taking on a fierce battle to win against worthlessness every minute of every day. This is shown through the large shadow drawn behind Hwang Dong Man, which throws a punch at an invisible force. The production team shared, “The title poster portrays the inner darkness that makes one feels worthless through the visual device of a shadow. Although Dong Man appears to have given up on the outside, there are actually numerous fights continuing within him. We hope that his cry rising from rock bottom becomes a passionate message of support for everyone fighting against their own sense of worthlessness.” “We Are All Trying Here” is set to premiere in April.

3/4/2026
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"Yumi's Cells 3" Confirms Broadcast Schedule

"Yumi's Cells 3" Confirms Broadcast Schedule

The beloved “Yumi’s Cells” series is coming back with Season 3! On March 4, a media outlet reported that Season 3 of the popular rom-com drama “Yumi’s Cells” will premiere on April 13 via TVING ahead of its broadcast as a Monday-Tuesday drama on tvN. In response to the report, a representative of tvN confirmed, “‘Yumi’s Cells 3’ will be pre-released on TVING on the afternoon of April 13 then broadcast on tvN.” Based on the hit webtoon of the same name, “Yumi’s Cells” tells the story of an ordinary office worker named Yumi (Kim Go Eun)—from the point of view of the many brain cells in her head controlling her every thought, feeling, and action. In Season 3, the story will follow Yumi, who was once an ordinary office worker, as she becomes a star author after much hard work. Although she achieves great success as a romance novelist who captures the hearts of her readers, love remains the most difficult challenge for Yumi. The village of her cells seems to be in a state of quiet pause with nothing exciting happening until the arrival of Soon Rok (Kim Jae Won), who brings a refreshing change to Yumi’s life. Meanwhile, “Yumi’s Cells 3” will air as the follow-up to “Siren’s Kiss” starring Park Min Young, Wi Ha Joon, and Kim Jung Hyun. Stay tuned!

3/4/2026
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March Individual Rookie Idol Brand Reputation Rankings Announced

March Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from February 4 to March 4. ILLIT’s Wonhee continued her reign at the top of the list with a brand reputation index of 423,246 for March. High-ranking phrases in her keyword analysis included “girl next door,” “chaotic,” and “NOT CUTE ANYMORE,” while her highest-ranking related terms included “cute,” “honest,” and “easygoing.” Wonhee’s positivity-negativity analysis also revealed a score of 89.58 percent positive reactions. TWS’s Dowoon rose to second place with a brand reputation index of 396,032, marking an impressive 82.80 percent increase in his score since February. KiiiKiii’s Jiyu shot to third place after seeing a whopping 451.13 percent rise in her brand reputation index, bringing her total score to 201,034 for the month. Meanwhile, ILLIT’s Minju held onto her spot at fourth place with a brand reputation index of 183,976 for March. Finally, Hearts2Hearts’ Jiwoo rounded out the top five with a score of 164,360, marking a 13.56 percent increase in her score since February. ILLIT’s Wonhee TWS’s Dohoon KiiiKiii’s Jiyu ILLIT’s Minju Hearts2Hearts’ Jiwoo Hearts2Hearts’ Ian KiiiKiii’s Haum KiiiKiii’s Kya CORTIS’s Keonho TWS’s Jihoon TWS’s Shinyu Hearts2Hearts’ Yuha KiiiKiii’s Leesol ILLIT’s Yunah Hearts2Hearts’ Stella Hearts2Hearts’ A-na ILLIT’s Moka Hearts2Hearts’ Carmen KiiiKiii’s Sui Hearts2Hearts’ Juun MEOVV’s Anna Hearts2Hearts’ Ye-on ILLIT’s Iroha TWS’s Youngjae TWS’s Kyungmin RESCENE’s Woni BABYMONSTER’s Ahyeon CORTIS’s Juhoon KATSEYE’s Manon KATSEYE’s Yoonchae

3/4/2026
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Individual Idol Brand Reputation Rankings Announced

Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from January 24 to February 24. BTS’s Jimin held onto his spot at the top of the list this month with a brand reputation index of 6,805,336. High-ranking phrases in his keyword analysis included “ARMY,” “Who,” and “Like Crazy,” while his highest-ranking related terms included “romantic,” “surpass,” and “record.” Jimin’s positivity-negativity analysis also revealed a score of 92.27 percent positive reactions. BTS’s Jungkook rose to second place with a brand reputation index of 6,499,968, while BLACKPINK’s Jennie came in at a close third with a score of 6,416,329. IVE’s Jang Won Young took fourth place with a brand reputation index of 6,209,151, and BTS’s Jin rounded out the top five with a score of 5,881,552. BTS’s Jimin BTS’s Jungkook BLACKPINK’s Jennie IVE’s Jang Won Young BTS’s Jin BTS’s V BLACKPINK’s Rosé BLACKPINK’s Jisoo Wanna One’s Park Ji Hoon BLACKPINK’s Lisa BIGBANG’s G-Dragon MAMAMOO’s Hwasa IVE’s An Yu Jin aespa’s Karina BTS’s j-hope ILLIT’s Wonhee Red Velvet’s Joy aespa’s Winter BTS’s RM Red Velvet’s Irene BTS’ Suga Girls’ Generation’s Taeyeon Red Velvet’s Wendy IVE’s Rei THE BOYZ’s Juyeon EXO’s Baekhyun NU’EST and Wanna One’s Hwang Minhyun Girls’ Generation’s Lim Yoona Red Velvet’s Seulgi Apink’s Son Naeun

3/4/2026
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Ha Jung Woo, Im Soo Jung, Kim Jun Han, And More Capture Intense Gazes In “Mad Concrete Dreams” Poster

Ha Jung Woo, Im Soo Jung, Kim Jun Han, And More Capture Intense Gazes In “Mad Concrete Dreams” Poster

Upcoming drama “Mad Concrete Dreams” has unveiled a new poster! “Mad Concrete Dreams” is a thriller drama that follows Ki Soo Jong (Ha Jung Woo), a struggling landlord who becomes entangled in crime to protect his family and property. While he achieves the coveted status of a landlord, mounting debts lead him to participate in a staged kidnapping. However, the plan spirals out of control as the fake kidnapping turns dangerously real. Ki Soo Jong, a landlord who secured his building by taking out loans to the limit, clings to the hope of redevelopment while walking a financial tightrope. As the ambitions of those connected to the building collide and tensions rise, the situation spirals, and an unpredictable storyline unfolds. The newly released poster captures the hidden desires behind the crossed gazes of the main characters. It shows the anxious look of Ki Soo Jong, the building owner pushed to the edge, and the secretive gaze of his wife Kim Sun (Im Soo Jung), marked by quiet determination. It also highlights the ambitious expression of his friend Min Hwal Seong (Kim Jun Han), who reaches out with a risky offer, the sharp stare of Min Hwal Seong’s wife Jeon Yi Kyung (Krystal), who is swept into storm-like events, and the cold gaze of the villain Yo Na (Shim Eun Kyung), who watches them all. Together, they signal a clash of competing desires. Each look points in a different direction, building tension and raising curiosity about the story that will unfold within their complex relationships. “Mad Concrete Dreams” is set to premiere on March 14 at 9:10 p.m. KST.

3/3/2026
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