The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of April!

The rankings were determined through an analysis of various stars’ media co

April Star Brand Reputation Rankings Announced - From Soompi  (Recently)

April Star Brand Reputation Rankings Announced

Stars throughout the industry have gathered for BTS’s much-anticipated return!

On April 9, 11, and 12, BTS kicked off their “ARIRANG” world tour with concerts at Goyang Stadium. Various idols, actors

Stars Show Love For BTS At "ARIRANG" Concerts In Goyang - From Soompi (variety) (Recently)

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n.SSign’s Laurence has shared a formal apology for recent remarks that he made on Weverse.

On April 28, Laurence came under fire for comments that he posted on the fan communication platform. The Tai

n.SSign's Laurence Apologizes For Recent Remarks - From Soompi  (Recently)

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ITZY’s Yeji will be unable to fully participate in the group’s concerts this weekend due to health concerns.

On May 5, JYP Entertainment announced that Yeji had been diagnosed with a herniated disc a

ITZY's Yeji To Limit Participation In Upcoming Concerts Due To Herniated Disc - From Soompi (kpop) (Recently)

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Mystic Story has announced that it will be taking legal action to protect the members of Billlie.

On April 23, Mystic Story released an official statement announcing its plans to take legal action ag

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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer particip

April Girl Group Member Brand Reputation Rankings Announced - From Soompi  (Recently)

April Girl Group Member Brand Reputation Rankings Announced

<html><head></head><body>Actor Byeon Woo Seok has been selected as a new ambassador for the Italian Roman high jewelry brand BVLGARI!

On May 11, BVLGARI announced the news, stating, “Byeon Woo Seok’s sophisticated visuals, unparalleled presence, and the sincere attitude he has shown through his projects deeply resonate with the artistic and creative values of the Maison.”

In the pictorial released alongside the announcement of his ambassadorship, Byeon Woo Seok perfectly showcases BVLGARI’s iconic items with his own unique sensibility.

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<figure class="wp-block-image size-full"><img decoding="async" width="3277" height="4096" src="/api/proxy/hash-image?hash=8857c3b41bb8bf27" alt="" class="wp-image-1840041" srcset="https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 3277w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 300w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 768w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 540w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 1229w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 1639w, https://0.soompi.io/wp-content/uploads/2026/05/10213754/image.png 1568w" sizes="(max-width: 3277px) 100vw, 3277px"></figure>

<figure class="wp-block-image size-full"><img decoding="async" width="3277" height="4096" src="/api/proxy/hash-image?hash=765507d2c63174d6" alt="" class="wp-image-1840045" srcset="https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 3277w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 300w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 768w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 540w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 1229w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 1639w, https://0.soompi.io/wp-content/uploads/2026/05/10213845/image_498436.png 1568w" sizes="(max-width: 3277px) 100vw, 3277px"></figure>

<figure class="wp-block-image size-full"><img decoding="async" width="3277" height="4096" src="/api/proxy/hash-image?hash=63d8be07296b039d" alt="" class="wp-image-1840046" srcset="https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 3277w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 300w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 768w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 540w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 1229w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 1639w, https://0.soompi.io/wp-content/uploads/2026/05/10213853/image_84bc51.png 1568w" sizes="(max-width: 3277px) 100vw, 3277px"></figure>

Byeon Woo Seok shared his thoughts, saying, “I am very delighted to be working with BVLGARI. I am deeply drawn to the beautiful, bold creativity and the profound heritage of the Maison. Through my upcoming activities as an ambassador, I want to fully convey those values to many people.”

Byeon Woo Seok plans to embark on a diverse global journey with BVLGARI. The actor is currently is receiving great love for his captivating performance in the drama “Perfect Crown” which is set to conclude on May 16.



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Byeon Woo Seok Named New Ambassador For BVLGARI - From Soompi  (Recently)

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Choo Young Woo’s agency has addressed his eye injury following his appearance at the Baeksang Arts Awards.

On May 8, Choo Young Woo appeared as a presenter at the 62nd Baeksang Arts Awards while wear

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82MAJOR’s Cho Seongil has sustained an ankle injury.

On May 8, 82MAJOR’s agency Great M Entertainment released the following statement:
Hello, this is Great M Entertainment.

We would like to provide

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The upcoming film “Gardeners” has officially kicked off filming!

“Gardeners” tells the story of Choi Young Il (Song Kang Ho), a plant-loving civil servant whose only hobby is growing plants. When he 

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MBC’s “Perfect Crown” has shared a sneak peek of its upcoming episode!

Set in an alternate universe where modern-day Korea is a constitutional monarchy, MBC’s “Perfect Crown” tells the love story of 

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“My Royal Nemesis” has unveiled new stills ahead of its premiere!

“My Royal Nemesis” is a romantic comedy starring Lim Ji Yeon as Shin Seo Ri, a struggling actress who suddenly becomes possessed by t

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MEOVV has teased their return!

On May 8, various images and short clips were shared on the girl group’s social media accounts with text including “AWAKENING,” “ready to strike,” “Instinct gauge: ▮▮▯▯

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“Absolute Value of Romance” has previewed the upcoming episodes!

“Absolute Value of Romance” tells the story of high school student Yeo Eui Ju (Kim Hyang Gi), who secretly writes a BL novel featuring

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Will IU and Byeon Woo Seok be able to weather the storm that’s coming their way on “Perfect Crown”?

Set in an alternate universe where modern-day Korea is a constitutional monarchy, MBC’s “Perfect Cr

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Upcoming variety show “Bonjour Bakery” shares warmth with the elderly in a quiet rural village!

Set in a peaceful rural village, “Bonjour Bakery” is a healing baking variety show centered on Korea’s 

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The upcoming film “Colony” has unveiled a new teaser!

Helmed by “Train to Busan” and “Peninsula” director Yeon Sang Ho, “Colony” follows the story that unfolds as a building is blockaded due to an un

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park ji-hoon really said let me be perfect at everything and we're all just watching in awe 😍

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Not ADOR being cryptic again but also... the timing feels promising?

ador-briefly-comments-on-rumors-of-newjeans-minjis-return

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the airport fashion hits different, can't wait to see what they do overseas! 🌍

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can't believe how naturally charming he is even doing simple everyday things like cooking!

The way I screamed when I saw this title 😩 Please let it be real

Can't believe we're getting updates on this, my heart can't take it

The way he just walked past everyone looking like a whole model... i can't recover from this

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KEYVITUP Spotted at Gimpo Airport in Latest Airport Fashion Moment

Minji coming back would literally save 2024 for me honestly 🙌

literally obsessed with how coordinated they look as a group, the visuals are unreal

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ADOR has officially commented on NewJeans being hit with a lawsuit for alleged plagiarism.

On May 8 local time, Billboard reported that four songwriters—Audrey Armacost, Aidan Rodriguez, Adam Gokceba

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The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media cover

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SEVENTEEN’s Dino will be making his highly-anticipated debut as Picheolin!

On May 11, PLEDIS Entertainment announced that Picheolin will release his first mini album “吉BOARD” on August 3. The album n

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The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from March 23 to A

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols

Individual Idol Brand Reputation Rankings

Actor Byeon Woo Seok has been selected as a new ambassador for the Italian Roman high jewelry brand BVLGARI!

On May 11, BVLGARI announced the news, stating, “Byeon Woo Seok’s sophisticated visuals, u

Byeon Woo Seok Named New Ambassador For BVLGARI

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