BLACKPINK’s Jennie’s Agency Announces Legal Action Against Malicious Posts
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Seo In Guk Dishes On His New Drama “Boyfriend On Demand,” Chemistry With BLACKPINK’s Jisoo, And More
I.O.I Launches Official Social Media Accounts For 10th Anniversary Comeback
FIFTY FIFTY's Hana To Temporarily Halt Activities Due To Health
March Rookie Idol Group Brand Reputation Rankings Announced
BLACKPINK's "DEADLINE" Becomes Their 3rd Album To Debut In Top 10 Of Billboard 200
"Undercover Miss Hong" And Park Shin Hye Top Most Buzzworthy Drama And Actor Rankings Ahead Of Finale
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Seo In Guk Dishes On His New Drama “Boyfriend On Demand,” Chemistry With BLACKPINK’s Jisoo, And More
Seo In Guk recently sat down with Singles Korea magazine to discuss his new Netflix series “Boyfriend on Demand.” Helmed by director Kim Jung Sik of “Work Later, Drink Now” and “Not Others,” “Boyfriend on Demand” is a romantic comedy that follows Seo Mi Rae (BLACKPINK’s Jisoo), an overworked webtoon producer who subscribes to a virtual dating simulation service to experience the dates of her dreams. On why he chose to star in the drama, Seo In Guk shared, “I think what first drew me in was the world-building. The concept was fascinating because it goes beyond a simple romance—experiencing a virtual dating simulation, and the way the story unfolds felt unique.” He continued, “The character Seo Mi Rae experiences various romantic situations in a virtual reality setting, so the show’s backgrounds are visually striking, which adds to the fun. Following Seo Mi Rae’s emotional journey and also tracking the emotional arc of my character Kyeong Nam lets you enjoy the drama even more. Before you know it, you’ll find yourself fully immersed in the drama. It gradually draws you in.” Talking about his character Kyeong Nam, Seo In Guk remarked, “He’s a character who often gets misunderstood. On the surface, he seems very cold and highly competitive, but when it comes to work, he’s a pro who handles tasks flawlessly. In some ways, he’s a bit clumsy too. He’s not a one-dimensional character—he has many sides, so I hope viewers can see him as a character with these various points.” Seo In Guk also talked about his co-star BLACKPINK’s Jisoo. He commended Jisoo, saying she is naturally so lovely and perfectly matched with the character Seo Mi Rae. He went on to reveal that she was the mood maker on set, and that as filming progressed, he sometimes felt like Jisoo and Mi Rae were the same person. On the similarities between him and his character, the actor commented, “I don’t think I’m as serious as Kyeong Nam. People who don’t know me might see me as serious, but I have a playful side. Kyeong Nam, however, is a calm person. He’s a little awkward at expressing himself, which is different from me. I tend to be more honest with my emotions than Kyeong Nam.” When asked if there were any memorable moments while filming the drama, he shared, “There was an important emotional scene, and that day, the wind was unusually strong during filming. It was supposed to snow in the scene, so we had to do multiple takes. It was quite late, and the owner of a nearby clothing store must have felt sorry for us because we were struggling so much. I remember they willingly offered us their shop to rest in during the setup time. It made me feel that the world is a warm place.” Regarding his expectations for 2026, Seo In Guk, who described 2026 as a “Year of Blooming” in a past interview, commented, “I don’t have big wishes. I just hope that the things I’ve carefully prepared go well. These are works created with effort from many people, not just the result of my individual effort. Even today’s photoshoot was like that. I hope the final result, born from all these efforts from many people, achieves satisfying success.” On his future plans, the actor remarked, “I’m working on a new album. I’m putting in a lot of effort since fans are waiting for it. Working with new composers is exciting for me as well. I’m preparing things step by step, so I hope everyone looks forward to it. Also, the drama I’m currently filming, “Back to Work!” (literal title), already has great chemistry, so I’m excited to see how it turns out. This year, I plan to show many different sides of myself, so please wait just a little longer.” Seo In Guk’s full interview is available in the March issue of Singles Magazine.
I.O.I Launches Official Social Media Accounts For 10th Anniversary Comeback
I.O.I has opened new social media channels for their upcoming 10th anniversary celebrations! On March 9, I.O.I posted on their new social media channels including X (Twitter), Instagram, TikTok, and a fan community. [📢] 아이오아이 (I.O.I) 10주년 기념 Official Channel OpenX : @ioi_10thFan Community : https://t.co/JmhZWc8ho1Instagram : https://t.co/5h01aeKDvKTikTok : https://t.co/TZk3KDRZZp#아이오아이 #IOI pic.twitter.com/7oEXTW2sKm— 아이오아이 (I.O.I) (@ioi_10th) March 9, 2026 Along with the new channel links, I.O.I also announced that they will be accepting suggestions for the group’s official fan club name. Earlier in February, it was confirmed that nine members of I.O.I—Jeon Somi, Kim Se Jeong, Choi Yoojung, Chungha, Kim So Hye, Jung Chaeyeon, Kim Doyeon, Lim Nayoung, and Yeonjung—will be reuniting to make their long-awaited comeback in celebration of their 10th anniversary. Kang Mina and Zhou Jie Qiong will be unable to participate due to unavoidable circumstances arising from pre-scheduled commitments. Are you excited for I.O.I’s comeback? Stay tuned for updates! While you wait, check out Jung Chaeyeon in “Family by Choice”:
FIFTY FIFTY's Hana To Temporarily Halt Activities Due To Health
FIFTY FIFTY’s Hana will be taking a temporary hiatus from group activities. On March 9, FIFTY FIFTY’s agency ATTRAKT shared the following official statement: Hello, This is ATTRAKT. We would like to sincerely thank TWENY for your continued love and support for FIFTY FIFTY. We would like to inform you regarding member Hana’s activities. Hana has recently visited the hospital due to ongoing health concerns and, following medical examination, has been advised by a healthcare professional that she requires sufficient rest and stability for the time being. After careful discussion with Hana and the members, it has been decided that she will temporarily suspend her activities in order to focus on treatment and recovery. Starting today, FIFTY FIFTY will continue activities as a four-member group. We sincerely apologize for causing concern with this sudden news and kindly ask for your understanding. Our company will prioritize the artist’s health and do our utmost to support her full recovery. Thank you. Get well soon, Hana!
March Rookie Idol Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from February 3 to March 3. KiiiKiii topped this month’s list with a brand reputation index of 1,246,411, marking a 76.42 percent increase in their score since February. High-ranking phrases in the group’s keyword analysis included “404 (New Era),” “Delulu,” and “Underdogs,” while their highest-ranking related terms included “record,” “hot,” and “rise.” KiiiKiii’s positivity-negativity analysis also revealed a score of 92.12 percent positive reactions. Meanwhile, TWS took second place for March with a brand reputation index of 805,060. Hearts2Hearts rose to third place with a brand reputation index of 719,479, marking a 0.79 percent increase in their score since last month. CORTIS held onto their spot at fourth place with a brand reputation index of 669,353, while ALHPA DRIVE ONE rounded out the top five with a score of 569,108. KiiiKiii TWS Hearts2Hearts CORTIS ALPHA DRIVE ONE ILLIT BABYMONSTER KATSEYE KickFlip izna idntt AHOF ARTMS RESCENE MEOVV SAY MY NAME UNIS HORI7ON XLOV tracer SPIA CLOSE YOUR EYES NEWBEAT LUN8 NOWZ (formerly NOWADAYS) Candy Shop IDID MADEIN Geenius eite
BLACKPINK's "DEADLINE" Becomes Their 3rd Album To Debut In Top 10 Of Billboard 200
BLACKPINK has just scored their third consecutive top 10 entry on the Billboard 200! On March 8 local time, Billboard announced that BLACKPINK’s new album “DEADLINE” had debuted at No. 8 on its famous Top 200 Albums chart, which ranks the most popular albums in the United States. “DEADLINE” also debuted at No. 2 on Billboard’s Top Album Sales chart, meaning it was the second best-selling album of the week in the United States. According to Luminate (formerly Nielsen Music), “DEADLINE” earned a total of 52,000 equivalent album units during the week ending on March 5. The album’s total score consisted of 41,000 traditional album sales and 11,000 streaming equivalent album (SEA) units—which translates to 11.46 million on-demand audio streams over the course of the week. “DEADLINE” is BLACKPINK’s third consecutive album to enter the top 10 of the Billboard 200 and their fifth chart entry overall, following “Square Up” (which peaked at No. 40), “Kill This Love” (No. 24), “THE ALBUM” (No. 2), and “BORN PINK” (No. 1). Congratulations to BLACKPINK!
"Undercover Miss Hong" And Park Shin Hye Top Most Buzzworthy Drama And Actor Rankings Ahead Of Finale
tvN’s “Undercover Miss Hong” dominated this week’s rankings of the most buzzworthy dramas and actors! This week, “Undercover Miss Hong” returned to No. 1 on Good Data Corporation’s weekly list of the dramas that generated the most buzz. The company determines each week’s rankings by collecting data from news articles, blog posts, online communities, videos, and social media about dramas that are either currently airing or set to air soon. Not only did “Undercover Miss Hong” top the list of the most buzzworthy dramas, but leading lady Park Shin Hye reclaimed No. 1 on the list of the most buzzworthy drama cast members, while her co-star Ko Kyung Pyo followed at No. 8. Netflix’s “The Art of Sarah” took No. 2 on this week’s drama list, with star Shin Hae Sun coming in at No. 3 on the actor list. MBC’s “In Your Radiant Season” rose to No. 3 on the drama list this week, with leads Chae Jong Hyeop and Lee Sung Kyung ranking No. 6 and No. 7 respectively on the actor list. SBS’s “No Tail to Tell” jumped to No. 4 in its final week on air, and leading lady Kim Hye Yoon made the actor list at No. 5. tvN’s “Our Universe” climbed to No. 5 on the drama list, while star Bae In Hyuk rounded out the actor list at No. 10. Netflix’s “Boyfriend on Demand” leaped to No. 6 on the drama list this week, with leads BLACKPINK’s Jisoo and Seo In Guk entering the actor list at No. 2 and No. 9 respectively. JTBC’s new rom-com “The Practical Guide to Love” debuted at No. 7 on the drama list, and star Han Ji Min entered the actor list at No. 4. Finally, KBS 2TV’s new series “Pearl in Red” debuted on the drama list at No. 10. The top 10 dramas that generated the most buzz this week are as follows: tvN “Undercover Miss Hong” Netflix “The Art of Sarah” MBC “In Your Radiant Season” SBS “No Tail to Tell” tvN “Our Universe” Netflix “Boyfriend on Demand” JTBC “The Practical Guide to Love” Netflix “Can This Love Be Translated?” ENA “Honour” KBS2 “Pearl in Red” Meanwhile, the top 10 drama actors that generated the most buzz this week are as follows: Park Shin Hye (“Undercover Miss Hong”) Jisoo (“Boyfriend on Demand”) Shin Hae Sun (“The Art of Sarah”) Han Ji Min (“The Practical Guide to Love”) Kim Hye Yoon (“No Tail to Tell”) Chae Jong Hyeop (“In Your Radiant Season”) Lee Sung Kyung (“In Your Radiant Season”) Ko Kyung Pyo (“Undercover Miss Hong”) Seo In Guk (“Boyfriend on Demand”) Bae In Hyuk (“Our Universe”)