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February Drama Actor Brand Reputation Rankings Announced

February Drama Actor Brand Reputation Rankings Announced

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26.02.17
By M Lim

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February Advertisement Model Brand Reputation Rankings Announced

February Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The rankings were determined through an analysis of consumer behavior, using big data collected from January 11 to February 11. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month. BTS topped this month’s list with a brand reputation index of 1,590,057, marking an 85.76 percent increase in their score since January. High-ranking phrases in the group’s keyword analysis included “ARIRANG,” “K-beauty,” and “K-food,” while their highest-ranking related terms included “collaborate,” “positive,” and “increase.” BTS’s positivity-negativity analysis also revealed a score of 92.57 percent positive reactions. IVE came in at a close second with a brand reputation index of 1,469,888, marking a 61.52 percent rise in their score since last month. Lim Young Woong held onto his spot at third place with a brand reputation index of 1,272,569, marking a 19.36 percent increase in his score since January. Soccer star Son Heung Min took fourth place for February with a brand reputation index of 1,041,101, marking a 49.58 percent rise in his score since last month. Finally, BLACKPINK rounded out the top five with a brand reputation index of 1,010,136, marking a whopping 111.16 percent increase in their score since January. BTS IVE Lim Young Woong Son Heung Min BLACKPINK Lee Byung Hun Yoo Jae Suk Shin Min Ah Park Jeong Min Faker Kim Jong Kook Park Bo Gum Son Suk Ku Gong Yoo Lee Joo Bin aespa Lee Chan Won Kim Hye Yoon ILLIT Tak Jae Hoon TWICE Byeon Woo Seok Um Tae Goo Shin Dong Yup Choo Sung Hoon Kim Yuna Sung Si Kyung Kim Go Eun Lee Soo Ji Jun Hyun Moo

2/17/2026
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"The Judge Returns" Stars Thank Viewers And Say Goodbye As Drama Ends

"The Judge Returns" Stars Thank Viewers And Say Goodbye As Drama Ends

With MBC’s “The Judge Returns” winding to a close, the stars of the drama have shared their final thoughts! On February 14, the hit drama successfully wrapped up its run on its highest viewership ratings yet for a Saturday. Expressing his gratitude to the show’s viewers, Ji Sung remarked, “I’d like to sincerely thank you for loving ‘The Judge Returns’ up until now. In the drama, Lee Han Young raced towards justice until the very end, even amidst false accusations and fierce conflict. I hope his journey remains in your hearts for a long time.” “I hope that you will remember and love Lee Han Young, who briskly walked the path towards justice, along with everyone who made that journey together with him, for a long time,” continued Ji Sung. “It was not because of one actor that this drama could reach you on Fridays and Saturdays, but because of the dedication of countless staff and production team members who worked quietly and tirelessly to make it possible,” he added. “Throughout filming, I, too, was happy to be able to work together with such warmhearted and beautiful people.” Park Hee Soon also thanked the drama’s viewers directly, saying, “I’d like to sincerely thank the viewers who stayed with us until the very end. It feels especially meaningful that I’m able to wrap up my first MBC drama amid such a positive response.” “My heart was heavy because I unintentionally wound up greeting you in the most villainous role ever, but I also felt grateful because I believe this was all thanks to the people who sympathized with the character,” he continued. “Next time, I’ll look forward to greeting you with a different image and, if possible, the kindest character ever.” Finally, Won Jin Ah shared, “I’m incredibly grateful that so many people loved our drama.” “While filming this drama, I personally learned a lot from my more experienced co-stars and also became aware of many of my own shortcomings,” she went on to reveal. “I think I became a slightly better person by learning from my amazing seniors and the wonderful production team.” “Thank you so much for getting angry together with us and cheering us on from the beginning [of the drama] all the way to the end,” continued Won Jin Ah. “I will try to show you a better and more improved side of myself in the future.”

2/16/2026
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"Undercover Miss Hong" And Park Shin Hye Top Most Buzzworthy Drama And Actor Rankings

"Undercover Miss Hong" And Park Shin Hye Top Most Buzzworthy Drama And Actor Rankings

tvN’s “Undercover Miss Hong” swept the top spots on this week’s rankings of the most buzzworthy dramas and actors! For the first time since its premiere, “Undercover Miss Hong” rose to No. 1 on Good Data Corporation’s weekly list of the dramas that generated the most buzz. The company determines each week’s rankings by collecting data from news articles, blog posts, online communities, videos, and social media about dramas that are either currently airing or set to air soon. Not only did “Undercover Miss Hong” top the list of the most buzzworthy dramas, but it also dominated this week’s list of the most buzzworthy drama cast members. Leading lady Park Shin Hye rose to No. 1 on the list, while male leads Ko Kyung Pyo and Cho Han Gyul shot to No. 5 and No. 10 respectively. tvN’s “Spring Fever” jumped to No. 2 on the drama list this week, with stars Ahn Bo Hyun and Lee Joo Bin climbing to No. 2 and No. 4 respectively on the actor list. Netflix’s “Can This Love Be Translated?” dipped to No. 3 on this week’s drama list, and leading lady Go Youn Jung made the actor list at No. 6. MBC’s “The Judge Returns” stayed strong at No. 4 on the drama list, while stars Ji Sung and Park Hee Soon rose to No. 3 and No. 8 respectively on the actor list. SBS’s “No Tail to Tell” ranked No. 5 on the drama list, and star Kim Hye Yoon came in at No. 9 on the actor list. KBS 2TV’s “To My Beloved Thief” took No. 6 on this week’s drama list, with leading lady Nam Ji Hyun ranking No. 7 on the actor list. Finally, tvN’s new romance “Our Universe” debuted at No. 7 on the drama list this week. The top 10 dramas that generated the most buzz this week are as follows: tvN “Undercover Miss Hong” tvN “Spring Fever” Netflix “Can This Love Be Translated?” MBC “The Judge Returns” SBS “No Tail to Tell” KBS2 “To My Beloved Thief” tvN “Our Universe” ENA “Honour” KBS2 “Recipe for Love” Channel A “Positively Yours” Meanwhile, the top 10 drama actors that generated the most buzz this week are as follows: Park Shin Hye (“Undercover Miss Hong”) Ahn Bo Hyun (“Spring Fever”) Ji Sung (“The Judge Returns”) Lee Joo Bin (“Spring Fever”) Ko Kyung Pyo (“Undercover Miss Hong”) Go Youn Jung (“Can This Love Be Translated?”) Nam Ji Hyun (“To My Beloved Thief”) Park Hee Soon (“The Judge Returns”) Kim Hye Yoon (“No Tail to Tell”) Cho Han Gyul (“Undercover Miss Hong”)

2/16/2026
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Park Shin Hye And Ha Yun Kyung Confront Choi Ji Su In "Undercover Miss Hong"

Park Shin Hye And Ha Yun Kyung Confront Choi Ji Su In "Undercover Miss Hong"

Warning: mention of attempted suicide. Is the friendship between the roommates of Room 301 falling apart on “Undercover Miss Hong”? Set in the late 1990s, tvN’s “Undercover Miss Hong” is a comedy starring Park Shin Hye as Hong Geum Bo, an elite financial supervisory officer in her 30s who goes undercover as a 20-year-old entry-level employee at a securities firm where suspicious financial transactions have been detected. Spoilers On the previous episode of “Undercover Miss Hong,” Go Bok Hee (Ha Yun Kyung) angrily exposed Kang No Ra (Choi Ji Su)’s true identity, blaming her family for Kim Mi Sook (Kang Chae Young)’s massive debt and ensuing suicide attempt. In newly released stills from the drama’s next episode, Hong Geum Bo and Go Bok Hee run into Kang No Ra in a hospital lobby. In contrast to the warm, sisterly vibes that previously existed between the roommates, things are noticeably tense, and the awkwardness of the encounter hints at a major change in their relationship. It remains to be seen what Hong Geum Bo and Go Bok Hee, who are deeply disappointed in Kang No Ra, will say—and how Kang No Ra, who feels a sense of responsibility as the Hanmin Securities chairman’s daughter, will attempt to win back her roommates. In the next set of stills, Kang No Ra has given up on pretending to be an ordinary entry-level employee at Hanmin Securities. Instead, she shows up at the company with her mother, having shed her uniform entirely. In order to deal with the rapidly changing situation, Hong Geum Bo and Go Bok Hee change course and secretly call Kang No Ra to the emergency stairwell. Are they proposing a reconciliation—or delivering a warning? To find out whether the roommates’ friendship will be able to weather this storm, catch the next episode of “Undercover Miss Hong” on February 15 at 9:10 p.m. KST!

2/15/2026
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February Girl Group Member Brand Reputation Rankings Announced

February Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 730 girl group members, using big data collected from January 15 to February 15. BLACKPINK’s Jennie topped this month’s list with a brand reputation index of 7,849,623, marking a 6.13 percent increase in her score since January. High-ranking phrases in her keyword analysis included “ZEN,” “EXchange,” and “photo exhibition,” while her highest-ranking related terms included “daring,” “sexy,” and “release.” Jennie’s positivity-negativity analysis also revealed a score of 92.31 percent positive reactions. IVE’s Jang Won Young came in at a close second for February with a brand reputation index of 7,783,629. BLACKPINK’s Lisa rose to third place with a brand reputation index of 5,938,785, marking a 25.05 percent increase in her score since January. BLACKPINK’s Rosé took fourth place with a brand reputation index of 5,568,381, marking a 31.38 percent rise in her score since last month. Finally, IVE’s An Yu Jin rounded out the top five with a brand reputation index of 4,156,719, marking a 2.55 percent increase in her score since January. BLACKPINK’s Jennie IVE’s Jang Won Young BLACKPINK’s Lisa BLACKPINK’s Rosé IVE’s An Yu Jin MAMAMOO’s Hwasa aespa’s Karina aespa’s Winter ILLIT’s Wonhee BLACKPINK’s Jisoo IVE’s Liz Girls’ Generation’s Taeyeon LE SSERAFIM’s Kim Chaewon NMIXX’s Sullyoon IVE’s Rei TWICE’s Nayeon Apink’s Son Naeun Red Velvet’s Seulgi Girls’ Generation’s YoonA TWICE’s Jihyo Red Velvet’s Irene IVE’s Leeseo Red Velvet’s Joy IVE’s Gaeul Apink’s Jeong Eun Ji ITZY’s Ryujin Red Velvet’s Wendy KiiiKiii’s Haeum TWICE’s Dahyun cignature’s Jeewon

2/15/2026
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Park Shin Hye Shocks Everyone With Her Real Personality In "Undercover Miss Hong"

Park Shin Hye Shocks Everyone With Her Real Personality In "Undercover Miss Hong"

Park Shin Hye’s real personality will rear its head at work on the next episode of “Undercover Miss Hong”! Set in the late 1990s, tvN’s “Undercover Miss Hong” is a comedy starring Park Shin Hye as Hong Geum Bo, an elite financial supervisory officer in her 30s who goes undercover as a 20-year-old entry-level employee at a securities firm where suspicious financial transactions have been detected. Spoilers Newly released stills from the upcoming episode capture a tense conflict between Hong Geum Bo and her bitter enemy Cha Joong Il (Im Chul Soo). Hong Geum Bo fixes Cha Joong Il with an icy glare, and after her patience runs out, Cha Joong Il winds up on the floor with a shocked expression. Bang Jin Mok (Kim Do Hyun), So Gyung Dong (Seo Hyun Chul), Albert Oh (Cho Han Gyul), and Lee Yong Gi (Jang Do Ha) all rush to the scene, where they are visibly stunned by the unexpected situation unfolding before them. After the surprising confrontation plays out, Albert Oh is seen trying to calm down a still-fuming Hong Geum Bo by sympathizing with her uncontrollable anger. Meanwhile, the commotion created by the conflict between the two employees causes a stir that makes waves throughout the entire company. What could have led Hong Geum Bo, who had been suppressing her fiery temper for the sake of her undercover mission, to finally explode? And what will be the result of this unexpected rebellion by a low-ranking employee? To find out, tune in to the next episode of “Undercover Miss Hong” on February 14 at 9:10 p.m. KST!

2/14/2026
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